Background and Challenges
A local chain of beauty and wellness studios took every booking by phone or private chat. Front desks kept paper logs, calls went unanswered at peak times, and each missed call was revenue walked out the door. Reschedules meant back-and-forth messages and staff rosters patched daily.
The brand also wanted an online home for stored value and session cards, but template SaaS could not express its package rules or therapist-specific availability, and deeper customization was capped by the platform at every turn.
Our Approach
We designed and built a custom booking mini-program for WeChat: service and therapist profiles with live availability, time-slot booking, deposit payment, reschedule reminders and member stored value. The admin console configures stores, staff skills and rosters independently, with booking rules precise down to a single therapist and time slot.
Delivery ran in two-week iterations over four months. Phase one shipped the booking-and-payment loop; phase two added the membership system and an operations dashboard, with load testing completed ahead of peak days.
Results
- Three months after launch, online bookings account for over half of all reservations, and missed-call losses have basically disappeared (sample data, to be verified);
- Self-service rescheduling with automatic reminders cut roster-adjustment work by about 60% (sample data, to be verified);
- Stored value and session cards lifted repeat-purchase rates noticeably in their first month (sample data, to be verified);
- Delivered as a private deployment with full source code, so future rule changes no longer depend on a third-party platform.